C&N - Change and New - for Growth

Key competencies in VUCA world relate to both managing change and fostering new. No firm or organization can grow or remain competitive without these skills. In recent years, much of the focus has been on fostering new. Concepts like Lean Startup in the business realm and advances in the field of innovation are examples of radical progress compared to how new was previously developed.

Even in firms and organizations with strong innovation capabilities, the importance of managing change has not received as much attention. Traditional thinking and practices still dominate, even though there is a growing recognition of the need for change. The Reinvention Method represents a radical leap in bringing change creation up to the level required to meet the demands of the VUCA world.

For companies seeking sustainable growth, change and new are not an either-or proposition; both are essential at a high level. While they are distinct, there are significant synergies between them that have a strong positive impact on competitiveness.