Customer 360°
We know that change is a process. But how do you view your customer relationships? Do you wait for clear signs of dissatisfaction before making any changes on your end? Is customer-driven change something you treat as a project that only begins when your relationship with the customer is already "burning"?
While your customer is navigating the same continuous change as you are, it's common to view your own changes as ongoing, while seeing your customer's changes as sporadic and narrow. It's like looking through binoculars that show you only a very limited view.
In a VUCA world, you need to do more. Being customer-centered doesn't just mean thinking about the customer first—it means finding ways to be a continuous part of your customer's life.
Articles
Are you still searching for kings and queens who don't have to do anything because they are omnipotent and possess all the wealth you can imagine? Well, that might be a long search! In case you didn't know, modern customers are working hard. They have a lot of "jobs to be done". Are you adding to their daily burden, or are you helping them become the heroes of their own lives?
LinkedIn article: Customers - Slaves or Heroes?
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How important is the customer to you beyond just words? I don't expect exact figures, but if you had to roughly visualize your situation in a graphic, what would it look like?
LinkedIn article: Customer and Change Situations!