Why Customer Reinvention?

• In the BANI era, incremental customer development is no longer enough.                          Only true customer reinvention leads to relevance — and results.

• The customer is not a target — they're your co-creator.
  Co-reinvention is the new default to help customers grow into their next jobs to be done.

• Customer fragmentation kills relationships.                                                                           The customer function isn't just one team — it's the connective tissue across the whole organization.

• Do we still know our customers?
  Digital tools connect us — but often at the cost of real understanding. 

More to come.