Selected Reinvention Articles
For Leaders
Reinvention is emerging as a discipline that complements innovation, with structured methods like Nadya Zhexembayeva's Reinvention Method. It should be viewed as a continuous investment through multiple projects requiring prioritization and ROI thinking, though measuring ROI remains difficult. Leadership, healthy chaos, and collective self-leadership are central, while experimentation offers signals of readiness. Reinvention begins with customers and raises open questions about ROI, success indicators, and distributed leadership.
Read more here. (Linkedin article)
Value Reinvention in Organizations
Traditional value creation was shaped by old hierarchies, often favoring physical production and undervaluing new inputs like digital experience. Today, these hierarchies are being disrupted—especially through "redigitalization" driven by AI and new technologies. Organizations must continuously reinvent value by breaking old patterns, engaging everyone, fostering cross-functional collaboration, and embracing unexpected value sources.
Read more here. (Linkedin article)
Business
From Organizational to Business Change
In today's volatile, uncertain, complex, and ambiguous world, change can't be managed as one-off projects. Businesses must shift from seeing change as internal "organizational" adjustments to managing it as a continuous, coordinated process across the entire business model — involving customers, partners, and all stakeholders. Success requires adaptability, collaboration, and a shared framework for reinvention.
Read more here. (Linkedin article)
Business Needs Reinvention – Urgently!
In today's unstable, fast-changing world, relying solely on product tweaks or innovation is no longer enough. Value can emerge from any function, at any time, and reinvention means empowering everyone to create it. By making reinvention a shared responsibility, businesses boost agility, foster breakthrough ideas, and strengthen innovation itself.
Read more here. (Linkedin article)
City Context
Cities Drive Growth
Thriving cities fuel jobs, innovation, and community wellbeing. With smart services, bold ideas, strong partnerships, safety, and sustainability, they turn investment into lasting prosperity.
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City and Customer in the BANI Era
In today's brittle, anxious, nonlinear, and incomprehensible world, cities must think like customer-focused businesses. Digital tools and AI allow them to anticipate needs, personalize services, and co-create with residents. The future belongs to cities that are agile, collaborative, and human-centred.
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Towards More Productive Urban Projects
Many city projects aim for bold change but often end as reports on a shelf. The key problem is treating the whole project as a single experiment and building too heavily too early. A more productive approach is to design the project as a platform for experimentation and run an experiment swarm on top of it. This enables multiple actors to test, learn, and reveal the most promising directions, creating faster learning, smarter resource use, and lasting benefits for cities.
Read more here. (Linkedin article)
Innovation and Startups
Innovation and Reinvention: A Powerful Connection
Innovation drives breakthroughs, but reinvention keeps them relevant. Together, they form a dynamic strategy for thriving in constant change—putting people at the center, sustaining innovation over time, bridging gaps between innovators and traditionalists, and providing tools like the Stellar Canvas for real-world impact. This synergy makes innovation more inclusive and reinvention more powerful.
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Reinvention and Startups: A Dynamic Duo
Startups thrive on adaptability, and reinvention gives founders the mindset and tools to pivot, grow, and avoid rigid cultures. From early-stage challenges to scaling, reinvention fosters agility, keeps businesses relevant, and builds supportive communities that turn constant change into customer value.
Read more here. (Linkedin article)
Experimentation
Reinventing Experimentation
Experimentation is no longer an occasional tool—it's a continuous driver of reinvention, innovation, and adaptation. The shift away from the industrial office age, the rise of distributed work, and the need to move closer to customers demand new structures, workflows, and ways of connecting. In today's fast-changing world, constant, real-world experimentation is essential for staying relevant.
Read more here. (Linkedin article)
Market Experimentation in Crisis
Experimentation is the backbone of innovation, from startups to global corporations—but it's under threat. Rising online fraud and AI-driven scams erode trust in markets, jeopardizing the reliable feedback that fuels renewal and growth. Without safe environments for testing ideas, economies risk stagnation. Protecting trustworthy market experimentation is essential for safeguarding future prosperity.
Read more here. (Linkedin article)